Legends Of Oz: Dorothy's Return

    “There are times, even after you’ve done everything in your own power you can do, even after you’ve accomplished - and even exceeded - all you promised, even after you’ve performed at the highest levels, with complete integrity... that a project can still fail. There comes a point where you must place all you’ve meticulously created and built into the hands of another - trusting them with it… and they may not have your level of integrity. They may not care like you do. And they may deal a fatal blow to all you’ve built. That is a reality of business... and of life.” - Greg

LEGENDS OF OZ: DOROTHY'S RETURN

The impossible return to Oz

Greg came into the Legends of Oz: Dorothy’s Return project when the small, independent company wanting to tell the story needed him most. But the idea of a fully animated movie, tied to the beloved classic, The Wizard of Oz, with hopes of going to the big screen were, by all accounts, impossible. They were only a small family-owned production company, and had previously only done direct-to-DVD live action movies.

But Greg saw enormous potential. He believed in the Oz story, in the CEO and the team, and he knew they just needed someone to believe in them, give them some tough-love guidance, and - together - they could achieve the impossible.

“When you believe in people it empowers them to perform at their highest level, they can accomplish great things.” - Greg

That is precisely what Greg did. Bringing his extraordinary energy and strong conviction that they would, indeed, succeed - he breathed hope and life into the project. He saw opportunity and possibilities where no one else saw them. And slowly, he began to build the story behind the story of Oz, person by person. He got others to see past the seemingly impossible - into what was not yet, but would be.

With Greg’s untraditional way of introducing investors to a project, through storytelling and showing them the progress continually, independent investors began to believe in Oz. Hundreds of people were excited and energized by being a part of building something from nothing, of being a part of making the impossible, possible. Many believed and loved the project so much, they invested more than once in her. The result was record-breaking financial backing for an animated film. And people weren’t in it simply because they thought they’d make a huge return on their investment - they were in it because they wanted to be a part of building something that previously hadn’t even existed.

With that belief and financial backing, coupled with everyone working at their highest levels, the project flourished. It employed over 3,300 people throughout the world during an economic recession. It exceeded the expectations of everyone involved time and again as the impossible slowly became reality. People could barely believe Oz had so many big-name talents who had joined the project, believing in her, too. Over 3,600 licensing deals were struck and in place. The film was set to open on 4,000 theater screens across the U.S. and within 42 International Territories. Everything that had been promised was not just delivered but accomplished far beyond expectations. The film had turned out beautifully, with animation, voice talent, and music to rival the big Studios. All was ready. It was time for distribution.

Oz’s golden path torn up

In all movie projects, distribution is the final step - and at that time, the project is no longer in the hands of those who lovingly and diligently created it. And for Oz, this is when tragedy struck. Distribution did not go as expected nor agreed upon. But the production company and team were powerless at this point.

Missteps were made in distribution, timing was off, and - brick by brick - Oz’s golden path was torn up from beneath her.

“There are times, even after you’ve done everything in your own power you can do, even after you’ve accomplished - and even exceeded - all you promised, even after you’ve performed at the highest levels, with complete integrity... that a project can still fail. There comes a point where you must place all you’ve meticulously created and built into the hands of another - trusting them with it… and they may not have your level of integrity. They may not care like you do. And they may deal a fatal blow to all you’ve built. That is a reality of business... and of life.” - Greg

And so it went with Oz.

Everyone involved in the project had done all they could do, performed at the highest levels, and turned out a film to be proud of. But once a movie has had a first run through the theaters, with initial reactions to not just the film itself but everything surrounding it, such as how distribution is handled (or mishandled), there is no going back. It cannot be redone.

So even though the general public opinion of Oz was very favorable, Oz floundered when she should have flourished.

That is why Greg calls Oz his “biggest achievement and his biggest failure”.

Legends of OZ characters

Re-laying Oz’s golden path - brick by brick

Now it is time for Oz’s path to be put back together again - for her story to be reframed and retold. And this is where Greg shines.

Unlike live action films, much of the success of an animated film is tied to the merchandising and the love of the film long after it’s been through theaters.

So now, Greg is turning his eyes once again to doing the seemingly impossible with Oz: Re-laying the golden path that will bring Oz back to those that love her - and introducing the film and merchandise to those that never even knew she existed.

Currently, the film can be viewed on many major platforms including Netflix (DVD) and Amazon, and purchased as a DVD or Blu-Ray. Likewise, the motion picture soundtrack by Colombia Records, a division of Sony Music Entertainment, and much of the merchandise, are available for purchase.

But this is only the beginning of the return, once again, to Oz. Greg has ample proof that they did the impossible before - so they will do it again.

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