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What Greg Centineo does for business


“In everything I have done in my life, I had the privilege of creating it with others and giving them a transformative life experience.”
- Greg Centineo
Greg Centineo has an energy that inspires and draws people to want to be involved in projects and businesses. And over the last three decades of his life, he has used that energy to change how people experience the world. Through a variety of profound projects, he’s created environments and experiences that permanently inspire.
Through his ability to connect people together and reframe the goals and story of a business, Greg can redirect a company struggling to meet their goals. In particular, Greg is an expert at fundraising and securing investment capital, and has raised millions for various projects over the years. But his insight and abilities go beyond just securing mone

Greg has the unique ability to pinpoint why and where a business is floundering, often seeing things that others cannot themselves see. Like when the CEO lacks clear direction, has personality issues, or has poor management skills. Greg fixes those things, helps the business reframe their story, get their whole team back on track and on board with the vision, and then shares that new vision with investors to move businesses on to gaining necessary funds.

For Greg, it doesn’t matter the sector of the business. He says that no matter what it is, no matter what you’re trying to accomplish, people are people. They are attracted to energy, to ideas that inspire, and they will buy into a well-framed story and a solid vision.

Greg likes to say that he has demonstrated that he has ability to create something out of nothing - literally willing it into existence, and people find that attractive. What can begin as seemingly impossible can be made possible with the right direction, the right energy, and the right people. Greg has the ability to employ the highly effective ripple effect, sharing with people who are energized to share with others, who then share with others, and on and on. As Greg is fond of saying about the energy that moves from person to person as people become interested in an idea and inspired to share, “Chaos creates stability.”


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Meet Greg Centineo

  • Long Version

    People have said that if Greg Centineo had a title, it could be catalyst for life change, project promoter or seeker of meaning. Greg has led an inspired path - bringing him to where he is today… the man CEOs call upon to turn great ideas into reality through thoughtful team leadership and the ability to attract large numbers of people to a common goal.

    Greg possesses and shares an energy that attracts people to him, attracting people who want to be a part of what is happening - and to share that opportunity with others. He’s successfully used that ability to help advance businesses and projects to success - some which would never have succeeded otherwise.

    In 2000, Greg opened the Two Street Coffee Garage, originally an organic underground coffee movement intended to go head to head with Starbucks. Having gained some buzz, he opened a second. Concluding it might be “crazy in a good way,” he began to raise some equity for the project - eventually selling the franchise.

    Greg then entered the arena of residential lending and structured financing with Washington Mutual. Strongly influenced by his own father’s teachings that it takes money to make money, he quickly gained rank in the bank. He built a company within the larger company that taught consumers leveraging principles. Years later, many of his clients are still with him professionally, as friends and as part of his team.

    Greg was operating a thriving lending business and wasn’t interested in working in the space of filmmaking, but he was implored repeatedly over the course of months to conduct the funding by the CEO of Summertime Entertainment for an animated film, “Legends of Oz: Dorothy's Return.”

    He didn’t think movies were good money makers, and he was already involved in private-equity endeavors. But a “what if?” feeling prevailed and sleepless nights grew more frequent. He recalled his first job in which he encouraged a devoted constituency to think, to question, to challenge, and to reach for new opportunities.

    He delved deeper into the Oz franchise’s documentation. With the tens of millions of dollars required to make a 3-D animated franchise, it was far-fetched and improbable. But the opportunity was one he might not see again in his own lifetime.

    Greg was in.

    In 2008, as the funds for Legends were amassing, his role in the operation grew. The investment presented multiple ancillary opportunities due to its being a multi-industry franchise, and people could see the potential that a typical live-action movie didn’t offer. Captivated and undaunted by Greg’s honest approach (“This is the greatest opportunity of a lifetime in which you could lose all your money.”), investor after investor bought into the opportunity—and eventually bought in big—to what has now become a $122 million unprecedented global phenomenon. No independent film had ever attracted such a large pool of investors collectively building such a large pool of capital. History was made.

    Following Oz, Greg co-founded Pulse Evolution Corporation, the digital human animation studio responsible for Michael Jackson's hologram performance at the 2014 Billboard Music Awards. You may recognize the name of a fellow partner at Pulse: Simon Fuller (creator of American Idol). Pulse owns a large percentage of the digital likeness rights to figures such as Michael Jackson, Marilyn Monroe, and Elvis Presley.

    Throughout his career, Greg has had ample experience as a profound public speaker, sharing his unique entrepreneurial experiences while turning some of the most intangible concepts into comprehensive ideas, inspiring audiences across the globe. His most repetitive role as a public speaker at the University of Miami has allowed him to become a student favorite, as well as a to both be inspired and inspire old and new entrepreneurs.

    Today, Greg is a highly sought after consultant by large ventures - primarily advising C-level executives on leadership and fundraising that leads to company growth. Greg also leads large live streaming events and teaches his leadership secrets at GregCentineo.com

    Greg lives between Downtown Los Angeles and South Florida. He’s the father of a daughter and a son. When he’s in town, you’ll likely catch him training at the local boxing gym.

  • Medium Version

    People have said that if Greg Centineo had a title, it could be transformer, storyteller or seeker of meaning. He is the man CEOs call upon to turn great ideas into reality through thoughtful team leadership and the ability to attract large numbers of people to a common goal.

    In 2000, Greg opened the Two Street Coffee Garage, originally an organic underground coffee movement intended to go head to head with Starbucks. After selling Two Street, Greg entered the arena of residential lending and structured financing with Washington Mutual.

    While operating his thriving lending business, Greg was implored repeatedly to conduct the funding by the CEO of Summertime Entertainment for an animated film, “Legends of Oz: Dorothy's Return.”In 2008, captivated and undaunted by Greg’s honest approach (“This is the greatest opportunity of a lifetime in which you could lose all your money.”), investor after investor bought in—and eventually bought in big—to what has now become a $120 million unprecedented global phenomenon.

    Following Oz, Greg co-founded Pulse Evolution Corporation, the digital human animation studio responsible for Michael Jackson's hologram performance at the 2014 Billboard Music Awards. Pulse owns a large percentage of the digital likeness rights to figures such as Michael Jackson, Marilyn Monroe, and Elvis Presley.

    Throughout his career, Greg has had ample experience as a profound public speaker, including at the University of Miami where he is a student favorite, as well as a mentor to both old and new entrepreneurs.

    Today, Greg is a highly sought after consultant by large ventures - primarily advising C-level executives on leadership and fundraising that leads to company growth. Greg also leads large live streaming events and teaches his leadership secrets at GregCentineo.com

    Greg lives between Downtown Los Angeles and South Florida.

  • Short Version

    Greg Centineo is the man CEOs call upon to turn great ideas into reality through thoughtful team leadership and the ability to attract large numbers of people to a common goal.

    In 2000, Greg opened the Two Street Coffee Garage, then later sold the franchise, opting to enter the arena of residential lending and structured financing with Washington Mutual. While there, Greg was implored repeatedly to conduct the funding for Summertime Entertainment’s animated film, “Legends of Oz: Dorothy's Return.”

    By 2008, funds for Legends were amassing with investor after investor buying in—a $120 million unprecedented global phenomenon.

    Following Oz, Greg was co-founder of Pulse Evolution Corporation, the digital human animation studio that owns a large percentage of the digital likeness rights to figures such as Michael Jackson, Marilyn Monroe, and Elvis Presley.

    Greg is a frequent public speaker, including at the University of Miami, and a highly sought after consultant by large ventures - primarily advising C-level executives on leadership and fundraising that leads to company growth. Greg also leads large live streaming events and teaches his leadership secrets at GregCentineo.com

Interviewer Resources

  • An expert at getting others interested and excited about a business or project, Greg has raised more than $130 million in investment capital over the years.
  • Greg works with CEO's and leaders to help improve leadership, their teams and to frame their story to better build and create appeal for investors.
  • Greg believes that moving a business forward is not just about getting necessary capital, but about identifying and correcting issues that are either unseen by those in the business or not being properly dealt with.
  • Greg has the unique ability to get people engaged and talking about a project, creating a ripple effect for attracting investors.
  • A leader of leaders, Greg has mastered the art of team building by helping businesses reduce friction and increase efficiency by aligning people with the right skills to the right roles.

Suggested Interview Questions

  • What are a few common problems you see with the approach of CEOs toward fundraising? Toward their teams? Toward growing the business as a whole?

  • What changes can companies make to meet their financial and fundraising goals?

  • What is a problem you most commonly see before you start promoting a project?

  • How were you able to raise so much money for Legends of Oz: Dorothy’s Return?

  • What is one tip you can give someone trying to raise funds for their own project?

  • Do you have some guidelines you recommend for hiring the right people for the right positions on a team? What are some red flags that someone isn’t the right fit?

  • Why is investment capital critical for nearly all projects? Isn’t there a ‘badge of honor’ that some business owners wear in raising all their own money and bootstrapping all on their own?

  • What are some of the most common mistakes businesses make when trying to persuade investors to take an interest in them?

  • Can you tell me 3-5 major personality flaws or leadership flaws CEOs and other leaders often have that they don’t see in themselves but you do? How do you approach fixing those issues?

  • When you work with a team and major changes in leadership style or team vision or other issues are present, how long does it typically take to see significant changes and turnaround in the business once people begin taking your advice?

  • You like to use the phrase, “Chaos creates stability”, Greg. Can you expound on that and explain what you mean?

  • How can a business identify the right potential investors to approach?

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